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Shanghai Xingbake Coffee Bar
In Starbucks Corp. USA v. Shanghai Xingbake Coffee Bar Co., decided on December 20, 2006, the Shanghai No. 2 Intermediate People’s Court awarded Starbucks the maximum statutory compensation of RMB 500,000. Starbucks won its case against Shanghai Xingbake Coffee Bar Company for trademark infringement and unfair competition for using the trade name “Xing bake,” which is a Chinese transliteration for “Starbucks.” The court found that Starbucks’s trademarks were well known and that the competitor registered “Xing bake” in bad faith. The court ordered Shanghai Xing bake not only to pay the hefty compensation, but also to change its company name and issue a public apology.